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Trend signs Exclusive Deal with Missoni Fashion HouseUnderlining its own style credentials, Italian tile maker Trend has signed an exclusive deal with internationally acclaimed fashion house Missoni, renowned for its colourful knitwear designs in a variety of natural fabrics. Under the arrangement, one of Italy’s top design dynasties will use Trend’s authentic Italian glass mosaic tiles and modern agglomerate finishes in all Missoni hotels, boutiques, bars and restaurants around the world. The two leading Italian names first came together when Trend decorated a series of large, iconic mosaic vases, originally conceived by Rosita and Luca Missoni, and hosted the launch of the Hotel Missoni brand at its luxurious Villa alle Scalette headquarters, in Vicenza. The Missoni fashion house is noted for a multitude of patterns like stripes, zigzags and abstract florals in a kaleidoscope of colours, as well as the use of state-of-the-art machinery and innovative textile techniques to achieve supremacy of design. It should thus have an excellent fit with Trend, which blends artisan processes with modern manufacturing to create unusual combinations of interior finishing materials and colourways that are equally distinctive in concept. The celebrated fashion house was founded by Ottavio (Tai) and Rosita Missoni, who coincidentally in the run up to the 2012 Olympics, met at the first London games in 1948, where Tai was a member of the Italian 400 metres hurdles team. They set up their first workshop making sportswear in Gallarate, near Rosita’s home village, and later moved on to producing knitwear for men and women, presenting their first collection in Milan and becoming one of the landmark names in Italy’s fashion renaissance. Their graphic boldness and a philosophy that ‘a piece of clothing should be like a work of art’ gained them worldwide attention, as well as many international design awards, and the company later diversified into dresses, jackets and coats, swimwear, fragrances and a variety of luxury goods, from its new base in Sumirago. In 1997, Angela Missoni took over the reins, increasing brand awareness through various licensing agreements, opening flagship stores in New York and Paris, and creating the affordable M Missoni line and Missoni Home collection of furnishing fabrics. Described as a new kind of luxury hotel for the 21st century, the Hotel Missoni chain is being meticulously built, with a myriad of designer details, and Rosita is the day-to-day Creative Director, each property reflecting her personal style and values. There are already three Hotel Missoni, either completed or under construction, and plans for another ten in fashionable locations around the globe; while Missoni sells its ready-to-wear collection through upscale boutiques in Europe, the Middle and Far East, the United States and Russia. Trend will be supplying high quality decorative finishing products for these and future Missoni sites, helping to provide showstopping theatrical spaces, more intimate and fashionable interiors, and the brand’s flamboyant and eyecatching colours. Or as the company’s own website declares ‘an immense mosaic of Missoni design genius’. Trend’s handcrafted glass mosaic tiles and luxurious agglomerate surfaces will certainly provide Rosita Missoni and other in-house designers with vibrant colours and a vast range of patterns and textures, to complement Missoni’s own hallmark flair. Offered in traditional and mini-mosaic formats, the Trend tile collection covers iridescent and enamelled effects, semi-transparent fused glass, eco-chic recycled textures, traditional hand-cut tesserae, and tiles crafted from 24ct yellow and white gold. Its equally striking range of agglomerate cladding and floor tiles provides a rich mix of Italian granite, natural quartzite and recycled glass materials, bonded together with a minimal amount of polyester resin for outstanding performance in high traffic areas. The outsize vases, designed by Missoni and decorated by Trend with precious glass mosaic, are now showcased in the ultra-stylish lobby of the first Hotel Missoni in Edinburgh, as well as Missoni Home showrooms, and exemplify the new collaboration between these creative Italian companies. Trend’s artistic studio used hand-cut tesserae in 2 x 2, 2 x 1 and 1 x 1cm formats and traditional opus incertum laying techniques to recreate the characteristic graphic patterns of the fashion house. By translating these into Trend decorative materials, they introduce a new dimension and aesthetic to Missoni’s hallmark style. |
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