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Shackerley’s ceramic granite cladding provides perfect refurb solution for The Tile Association HQ

Shackerley, the UK’s leading supplier of ceramic granite ventilated cladding, has helped The Tile Association (TTA) to upgrade and modernise the appearance of its new HQ premises by donating and organising the installation of a Sureclad® facade system for external elevations surrounding the main entrance area.

Whilst the TTA HQ is an imposing Georgian building overlooking the Staffordshire countryside, the main entrance access, clearly visible from the main approach road into Stone, was originally via a less impressive brick built extension to the side of the property. To create a more prominent and welcoming appearance area, Shackerley has provided and installed its Sureclad ventilated cladding system to the extension, incorporating a popular white large format ceramic granite panel with a natural finish.

Shackerley Chief Executive Brian Newell is a founder Director of the TTA and has chaired its influential Technical Committee continuously since the Association’s inauguration back in 2000. He said: “This Association, which I helped to establish fourteen years ago, represents the whole of the UK ceramic tile industry, not only within the domestic market but also at an international level. We now have a HQ building that befits our organisation, where we can be proud to welcome visitors from across the world.

“First impressions are always important and I was keen to ensure that our new HQ had a well defined, professionally appointed and stylish entrance area which projected the right image to everyone entering the building. Cladding the exterior elevations was an obvious solution, and what better material to use than ceramic granite which is one of this industry’s most exciting innovations of recent decades”

“Our Sureclad® system is so versatile that it can be installed on new and refurbished properties alike and can make a massive difference to any size of building, large or small. Whatever the scale of the project, our ceramic granite facades can transform and enhance the exteriors, giving the building a new lease of life.”

For further information on Sureclad® please speak to the technical team at Shackerley on 0800 783 0391 or visit